I spent last week in Boston at PCMA’s Convening Leaders, a conference for meeting and event planners. There were 4,000 meeting and event professionals in attendance, over half of them were planners. Can you say pressure? Your audience is full of people who are going to scrutinize every detail. I had a great time in Boston and overall thought Convening Leaders was a great conference. I found tons of ideas that I can’t wait to implement into my own events. While the educational sessions are why most people come to Convening Leaders each year, I wanted to share some of the small details and ideas that I gleaned while there.
#5 – Lamps as branding opportunities